Lena Kadir is the Founder and Lead Researcher at LenaQual, bringing extensive experience across both research agency and client-side environments.

She began her career within qualitative research agencies, where she developed strong methodological expertise across multiple sectors and audience groups. During this time, she led and supported a wide range of qualitative studies, building deep experience in research design, moderation, analysis, and insight development.

Lena later transitioned client-side within the radio and media sector, working closely with internal stakeholders to ensure research directly informed strategic and operational decision-making. This experience provided a strong commercial and organisational perspective, shaping her focus on delivering insight that is clear, actionable, and aligned with business needs.

Alongside her professional expertise, Lena brings lived cultural understanding as a Bengali Muslim researcher. She has particular strength in engaging diverse and underrepresented audiences, including South Asian communities, using culturally sensitive approaches that build trust and encourage open dialogue.

Lena combines methodological rigour with a collaborative leadership style, ensuring projects are delivered with both analytical depth and human understanding. Through LenaQual, she provides organisations with high-quality qualitative research that supports confident, evidence-led decisions.